Leo YorkAbove the Line Marketing: Fishing with a Big Net.What is above the line advertising? The best examples are most television, internet, and radio commercials; the bigger the event, the more…Sep 13, 2021Sep 13, 2021
Leo YorkB2P Marketing: The Third Wheel of the B2 Family.In marketing, knowing your audience is the first step to making most decisions. Without awareness of who you are appealing to, any campaign…Sep 7, 2021Sep 7, 2021
Leo YorkA Feast for the Senses: Sensory MarketingWhen most marketers think of content in all its many forms (copy, graphics, etc) they tend to think of shapes and colors first and sounds…Aug 16, 2021Aug 16, 2021
Leo YorkFriday the 13th Special: Bad Luck BrandingHappy Friday 13th, everybody! I thought this would be a fun time to talk about some of the the most cursed campaigns in branding and…Aug 9, 2021Aug 9, 2021
Leo YorkMascots: Old & Corny or New & Timely?Mascots have become an unpopular choice of copy these days. They are associated with the previous century, with unscrupulous attempts to…Jul 26, 2021Jul 26, 2021
Leo YorkSlogan’s Heroes: What Makes a Good Slogan?Just as people often confuse branding with general advertising, I often see a mix-up with slogans and taglines. That seems like as good a…Jul 19, 2021Jul 19, 2021
Leo YorkWhat’s In a name?Writers really take words seriously. Sometimes I can become so fixated on the proper word for a particular circumstance that it becomes my…Jul 12, 2021Jul 12, 2021
Leo YorkThe Importance of Being BurnishedAs I’ve mentioned several times by now, branding means to burn with hot iron, and is also a very important concept in visibility and…Jul 6, 2021Jul 6, 2021
Leo YorkJingo Marketing: Red + White + Blue = Green?This Monday is the closest to July 4th, so early Happy Independence Day, my fellow Americans. I thought this most patriotic of days would…Jun 28, 2021Jun 28, 2021
Leo YorkGuerrilla Marketing: Guer-really?There’s a lot of overlap between Viral Marketing (and disastrous consequences as mentioned in my Viral Marketing post) and Guerilla…Jun 21, 2021Jun 21, 2021
