The Importance of Being Burnished
As I’ve mentioned several times by now, branding means to burn with hot iron, and is also a very important concept in visibility and selling effectively in any market or industry.
What’s less often (by which I mean not at all) used in describing corporate or even personal development is another word: Burnished. Burnishing means to polish a metal to a full shine. And while the word polish is often used for self improvement, I think burnishing is a much better concept, as I will further relate.
For starters, polishing is an act of cleaning. It removes any materials that may have settled on a surface. It is fleeting and temporary. Burnishing removes impurities in the metal that have risen to the surface as a result of the very refining process itself. Burnishing, like branding, is permanent.
Secondly, polishing is purely cosmetic, while burnishing changes the content of the layer that is burnished. There is a clear winner here in word choice for making lasting and meaningful improvements to your character or to the character of your business.
Ask yourself, in personal matters or in business, are there any minor impurities in your daily or weekly (or quarterly) operations that, if removed, would greatly improve how you or your business appears, functions, and evolves?
If so, a reductionist policy on honing away those flaws and simplifying your processes by removing negatives rather than complicating them by adding positives is likely a much better way forward. This is the act of burnishing, and that reductionism is what separates burnishing from polishing.
Improve your business, improve yourself, and shine, but shine with burnish, not with polish.
And on that note, a terrific place to start with visibility improvement would be a terrific event Christina Daves is holding this summer. https://transactions.sendowl.com/stores/9731/209033