Leo YorkAbove the Line Marketing: Fishing with a Big Net.What is above the line advertising? The best examples are most television, internet, and radio commercials; the bigger the event, the more…2 min read·Sep 13, 2021----
Leo YorkB2P Marketing: The Third Wheel of the B2 Family.In marketing, knowing your audience is the first step to making most decisions. Without awareness of who you are appealing to, any campaign…2 min read·Sep 7, 2021----
Leo YorkA Feast for the Senses: Sensory MarketingWhen most marketers think of content in all its many forms (copy, graphics, etc) they tend to think of shapes and colors first and sounds…2 min read·Aug 16, 2021----
Leo YorkFriday the 13th Special: Bad Luck BrandingHappy Friday 13th, everybody! I thought this would be a fun time to talk about some of the the most cursed campaigns in branding and…3 min read·Aug 9, 2021----
Leo YorkMascots: Old & Corny or New & Timely?Mascots have become an unpopular choice of copy these days. They are associated with the previous century, with unscrupulous attempts to…2 min read·Jul 26, 2021----
Leo YorkSlogan’s Heroes: What Makes a Good Slogan?Just as people often confuse branding with general advertising, I often see a mix-up with slogans and taglines. That seems like as good a…2 min read·Jul 19, 2021----
Leo YorkWhat’s In a name?Writers really take words seriously. Sometimes I can become so fixated on the proper word for a particular circumstance that it becomes my…2 min read·Jul 12, 2021----
Leo YorkThe Importance of Being BurnishedAs I’ve mentioned several times by now, branding means to burn with hot iron, and is also a very important concept in visibility and…2 min read·Jul 6, 2021----
Leo YorkJingo Marketing: Red + White + Blue = Green?This Monday is the closest to July 4th, so early Happy Independence Day, my fellow Americans. I thought this most patriotic of days would…3 min read·Jun 28, 2021----
Leo YorkGuerrilla Marketing: Guer-really?There’s a lot of overlap between Viral Marketing (and disastrous consequences as mentioned in my Viral Marketing post) and Guerilla…2 min read·Jun 21, 2021----